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- 서용건;
- 서용구
WEB OF SCIENCE
0SCOPUS
0초록
The purposes of this study were threefold. First. it aimed to identify the satisfaction factors of Chinese travelers who visit Seoul due to their familiarity with `Korean Fever`: Second, it aimed to determine the relationships among satisfaction factors. country images. word-of-mouth referrals. and intentions to return. Third. it aimed to identify the relationships of the country`s image to other variables. Five hypotheses were examined by using the structural equation based on the analysis of the moment structure. The results of the study provided many useful implications in terms of academic and practical perspectives. It was determined that `Korean Fever` influenced the country`s image positively. as well as word-of-mouth referrals and intentions to return.
키워드
- 제목
- 한류가 한국의 관광지 이미지와 관광객 의사결정에 미치는 영향
- 제목 (타언어)
- The Effect of Korean Fever in Influcing the Image of Korea as a Prime Destination, and the Tourist Decision-Making Process
- 저자
- 서용건; 서용구
- 발행일
- 2004-12
- 저널명
- 관광학연구
- 권
- 28
- 호
- 3
- 페이지
- 47 ~ 64