How organizations want to be viewed: Public relations photographs in online wire services

초록

The study explored the characteristics of photos in online news wire services. Nearly 70% of the photos represented product, CEO and events when examining photo content. The most distinguished purpose of the public relations photos were publicity and public announcements, followed by image building. Almost all of the publicity photographs were provided by business/industry organizations. Supporting arguments for the independence of public relations do not seem to be voiced by public relations practitioners in the analysis of photos. (c) 2007 Elsevier Inc. All rights reserved.

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