ScholarWorks@숙명여자대학교

초록

The purpose of this study was to examine awareness and reality of Juice Fasting Therapy among adults, their purchase and satisfaction level. And it's also meant to inform the case of an clinical experiment in this therapy in an effort to facilitate the improvement of Juice Fasting Therapy. The Juice Fasting Therapy was considered quite satisfactory in terms of effect and safety, and that is expected to be one of efficient ways to maintain or promote health through weight control. When a clinical experiment in this therapy was made, the participants lost a mean of 4.00㎏ after they practiced it for seven days, and there was a reduction in their waist circumference and thigh circumference by a mean of 4.10㎝ and 2.2㎝ respectively. Every participant was satisfied with the weight loss effects of the therapy and had an intention to keeping practicing it more. In this study, the majority of the adults practiced this therapy to control their weight or improve constitution and regarded price rationality as most necessary, and it will make a contribution to the development of the Juice Fasting Therapy industry if this information is used for product development and marketing strategy setting.

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