ScholarWorks@숙명여자대학교

초록

As online community has spread rapidly with the development of internet and increased number of netizens, the rapid growth and development of online community is bringing many changes not only in sociocultural aspect but in purchasing behavior of consumers as well, and a large number of online communities are being established and operated today that makes meeting with new people. learning, opinion formation, as well as consumption through the purchase of products and services possible. Operation of numerous employment communities is being conducted spontaneously by job seekers around 3 domestic online portal sites based on the same concern of employment and career due to the increased unemployment rate with lengthy economic recession, and the number of job seekers who are sharing information, know-hows, and feeling online is increasing. Job seekers who are preparing for employment are showing very cautious attitude, and job seeking behavior using online employment community is being very useful for employment seekers in these modern times with the developed online media. Therefore, this study intends to provide strategic implications and basic data of the university and government-run employment support project for finding effective ways of raising job seeking efficacy of community members by providing helpful information on job seeking behavior by investigating factors that help career selection and decision of employment seekers by conducting a study on influencing factors on activities of job seekers through employment community. In order to achieve this objective, this study investigated main theoretical background and precedent studies on characteristics of employment community, employment community commitment, job seeking efficacy, and job seeking behavior, and according to the result of an empirical analysis on influencing relationship between each factor, it was identified that characteristics of employment community make significant effect on employment community commitment, job seeking efficacy, and job seeking behavior.

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