청지기형 거버넌스를 기반으로 한 중소기업의 AI 활용 메커니즘: 외식업 협동조합 전략 사례

From Stewardship to Strategy: AI Adoption and Innovation in Small Business Cooperatives in the Food Sector

초록

This study examines how independent restaurant businesses in Daejeon, South Korea, strategically formed a cooperative to adopt AI-based demand forecasting and inventory management systems. By collectively pooling point-of-sale data and utilizing a shared predictive model, these small businesses significantly enhanced operational accuracy, reduced food waste, and lowered labor costs. Our findings demonstrate that successful AI adoption depends heavily on structured collaboration and collective data interpretation, which not only resolves technological challenges but also leverages organizational strengths through stewardship-based governance. The cooperative thus serves as an effective intermediary, embedding AI into daily operations and highlighting the strategic value of collaborative structures. This approach facilitates continuous adaptation and innovation, providing practical insights into managing digital transformation in small business environments.

키워드

restaurant cooperatives; artificial intelligence; organizational learning; technology acceptance; stewardship theory; 외식업 협동조합; 인공지능; 조직학습; 기술 수용; 청지기이론
제목
청지기형 거버넌스를 기반으로 한 중소기업의 AI 활용 메커니즘: 외식업 협동조합 전략 사례
제목 (타언어)
From Stewardship to Strategy: AI Adoption and Innovation in Small Business Cooperatives in the Food Sector
저자
하호정; 전미경; 구인혁
DOI
10.54794/enesg.2025.5.2.1
발행일
2025-06
유형
Y
저널명
Entrepreneurship&ESG 연구
권
5
호
2
페이지
3 ~ 31