Product-Country Images:The Roles of Country-of-origin and Country-of-target in Consumers' Prototype Product Evaluations

Citations

SCOPUS

19
제목
Product-Country Images:The Roles of Country-of-origin and Country-of-target in Consumers' Prototype Product Evaluations
저자
Lee, Chan WooSuh, Yong GuMoon, Byeong-Joon
DOI
10.1300/J046v13n03_04
발행일
2001-03
저널명
Journal of International Consumer Marketing
13
3
페이지
47 ~ 62