ScholarWorks@숙명여자대학교

초록

In modern society, looks play an important role in job competition which turns out to be very common. Due to this, female college students of today not only know how to do everyday make-up but also are capable of doing advanced-skilled makeup, which the “before” and “after” shows a vast difference, almost to the point that gives an illusion of plastic surgery. In this research, the majority of the female students recognized the importance of make up through the effect of lookism. And there also will be a further increase of the female college students who do the make-up. Through the online survey which enrolled the female college students who usually gained the makeup skill, information via TV and media, the cosmetics firms can efficiently take advantage of the product information when they seek to make good marketing strategies. Thus the color expression of the domestic brand cosmetics makeup and the technological developments need to be improved urgently. The positive market promotions are also necessary. Therefore, the results of this research can be used as the basis of cosmetics make-up developments and marketing strategies which would be a help in the developments of domestic cosmetics make-up.

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