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골프연습장 고객유인에 관한 연구
A study on attraction for glof club membership's
- 이상일;
- 김봉경
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0초록
The purpose of this study was to provide the regarding basic strategy of attraction to golf club. The subjects were members of four golf club in Wonju.The results were followed: 1. Equipment factor, emotion factor, and guidance factor were significantly different according to income.2. Equipment factor was significantly different according to using time.3. Service factor, equipment factor and emotion factor were significantly different according to motivation.4. Equipment factor was significantly different according to membership.
키워드
attraction; service; equipment; guidance
- 제목
- 골프연습장 고객유인에 관한 연구
- 제목 (타언어)
- A study on attraction for glof club membership's
- 저자
- 이상일; 김봉경
- 발행일
- 2004-12
- 저널명
- 한국여가레크리에이션학회지
- 권
- 27
- 페이지
- 293 ~ 307