ScholarWorks@숙명여자대학교

초록

Nowadays, character design plays an important role as a medium for young people to accept traditional culture. The new ethnic style design, a kind of design using Chinese traditional cultural elements as the medium, is forming the mainstream. Especially, new ethnic character designs like ““Natta”, which is popular recently, has attracted the attention of Chinese young people. herefore, the Chinese Z generation enjoyed the culture of the new ethnic style and analyzed the characteristics of the new ethnic style design through the analysis of consumption trends. In particular, attention was paid to the design of new ethnic characters to derive external and intrinsic elements. Based on the derived character design elements, six popular characters are selected from the new national style characters, and character design is analyzed, and their commonness is analyzed. The color, shape and material of the external modeling elements of new ethnic style character design all reflect the combination of traditional cultural history and modern trend aesthetics, and at the same time convey the value of traditional culture through the inherent character and positive values of character design. When China also asks to explore creative characters that can re-create traditional cultural values, this research is expected to be the basic data for successfully creating much more domestic characters.

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