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초록
This study is intended to figure out marketing strategies of women clothing brands which areremarkably preferred and recognized among Chinese women in their twenties by analyzing andcomparing the features of products between Chinese fashion brands and Korean brands.This study result is follow as:1. As the result of women fashion brands in China, it became certain that the differentiation policy ofeach brand and the strategy of development design reflected the needs of Chinese consumers in 20swere preferred in Chinese fashion market.2. As the result of comparing and analysing the strategy of Korean brands clothing product enteredChina market, some of them reflected well Chinese women inclination who are in their twenties.Therefore with the proper positioning and the strategy of actual place, those Korean brands areprominently preferred. However others can not be the leading brands because of supplyinginharmonious basic-style product with the preference of Chinese women in 20s.
키워드
- 제목
- The Research on Strategy of Clothing Product for the Women of 20s in Peking of China
- 제목 (타언어)
- The Research on Strategy of Clothing Product for the Women of 20s in Peking of China
- 저자
- 구아름; 손희순
- 발행일
- 2003-06
- 저널명
- 패션 비즈니스
- 권
- 7
- 호
- 3
- 페이지
- 24 ~ 35