ScholarWorks@숙명여자대학교

초록

With the development of the Internet, the recent increase in the use of smart phon es has brought about changes in the for m of shopping activities of tourists and this is also seen through the duty free shopping. Rather than using off-line dut y free shops in a busy schedule, purcha ses of duty-free items in advance through the e-business environment and pick-up shopped items before departure are incr easing. In the low growth of existing distr ibution channels such as large discount stores and department stores, duty-free consumption, which has emerged as a new consumption trend, is expected to have a greater effect on the transfer of new distribution channels. This year, the steep recovery in the domestic duty-free shop led to a recovery in retail sales. This is because consumption trends are focused on online duty-free shops that are based on conservative and reasona ble consumption rather than department stores and discount stores that are based on active consumption. It is expected th at the transfer effect of the distribution channels to consumption trends through online duty-free shops, which incorporate e-business services, will be more increa sed in the future. Therefore, the purpose of this study is to investigate the effect of the quality of e-business marketing se rvices of duty-free shops on the brand image and customer satisfaction of duty -free shops and to suggest measures to enhance the international competitivene ss of duty – free companies through the analysis on the relationship with the pur chase intention.

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