ScholarWorks@숙명여자대학교

초록

The study results are as follows: First, the recognition of home care of beauty devices was highest among women in their 40s, graduate students or above, service workers, and women with average monthly income of 5 million won or more. Second, as a result of examining the usage of the beauty device, it was found that the device was most used as a home care in order to maintain a young and healthy skin, and it women highly prioritized devices substantiating effect. Third, the satisfaction level of facial beauty device was the highest among 3.63 points out of 5 points after using LED mask, and the satisfaction level of skin condition improvement after using vibration cleanser was high at 3.54, and the figure was low at 3.08 due to the improvement of pore and sebum control after using sebum absorber. Therefore, this study examines home care awareness, beauty device usage, and post-satisfaction according to beauty device home care, and in line with the 4th industrial revolution era based on artificial intelligence, IT, and the Internet of Things, it is expected to be used as a marketing strategy data for K-beauty industry's global advancement and to be a foundation for preparing response strategies.

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