ScholarWorks@숙명여자대학교

초록

A medical tourism is the most high value industry in tourism and hold form world to korea. The purpose of this study is to development of the model of international marketing strategy for medical tourism. and then this paper attempt to suggest the implemental alternatives of medical tourism based on the analysis of the present status of medical tourism industry in korea. It is the oriented strategy of an analysis of medical tourism infrastructure and to find market segments associated with tourism industry to utilize regional resources. also, It is imperative that we make up of a medical tourism policy and the agency of developing efficient strategies for medical tourism industry. The results of this paper can be utilized to increase medical tourism members of korea. Consequently, It will be brings about the most profits of tourism industry in korea.

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