ScholarWorks@숙명여자대학교

초록

Recently, the controversy has been heated due to the initiative of the bill to amend some of the distribution industry development law. In order to revitalize traditional markets and alleys, it is argued that regulated goods should include the complex shopping malls, duty-free shops, and outlets that have become the new growing retail industry, which was limited to existing super supermarkets (SSM) Because. The traditional commercial preservation area also extends to 2 km. The traditional commercial preservation area is a commercial preservation area to protect traditional market and alley commercial area. There can not be a large mart and a complex shopping mall in this area. In addition, it closed the compulsory mall twice a month and strengthened regulations on opening of stores. The Act on the Development of the Distribution Industry is a bill to regulate large retailers. In 2010, municipalities could designate "traditional commercial preservation areas" within 500 meters from the boundaries of traditional markets and traditional shopping centers. In accordance with Article 12-2 of the 「Distribution Industry Development Act」 in 2011, the Mayor of the City mayor may restrict the business hours from 0:00 am to 8:00 am within the range of 1 day to 2 days It is now possible to specify mandatory holiday. The regulation of large-scale marts, which started in the name of protecting traditional markets and alleys, continued for eight years after the amendment of the distribution industry development law. The Association of Small Businesses claims that the distribution law is working. In contrast to the fact that the number of consumers in favor of the distribution law was less than half, it is now positive and affects the actual income of small business owners. As the government imposed mandatory holiday, consumer spending was shifted to traditional markets and supermarkets, and large-scale marts and alley merchants were expected to co-win. However, six years after the implementation, It is a reality that it shows different results than the result of saving. Online, convenience stores, etc., or rather consumption is shrinking or evaporating. In this study, we analyze the big data of credit card users and examine the regulatory effect through the growth rate of large - format shopping mall and the growth rate of traditional market consumption. This study differs from the existing analytical methods for large - scale mart. First, the existing study analyzed the sales amount through the questionnaire, while the present study was analyzed through the card data. Second, the existing research was conducted after selecting some of the stores. Third, the existing study was followed by questionnaire follow - up, while the present study was followed by card consumption follow - up study. Lastly, if the distance from actual survey is utilized, this study utilized the address of the franchise shop and card user using GPS. This study verified the regulatory effect of the trend analysis using Shinhan Card Big Data for the Shinhan Card merchants and users. The range of data is analyzed from 2010 to June 30, Shinhan Card merchants, and Shinhan Card customers from 2012 to June 30, 2017. Shinhan Card's market share is 23% and its membership is 12 million, making it the number one card company in Korea. More than one-fifth of the customers can be surveyed, and thus the reliability can be increased. Shinhan Card has the advantage of being able to investigate other stores and traditional markets around SSM of large-sized marts by registering 2.7 million merchants. As all franchise stores can be surveyed, it is possible to analyze trends in the surrounding commercial areas. As a result, it is possible to verify the effectiveness of the regulatory effects through analysis of changes in sales after. The large marts were analyzed for a total of 6 stores according to the area (commercial district, residential district, new residential area) and the division according to holiday regulations (Wednesday and Sunday). SSM analyzed the total of 6 stores by region (commercial district, apartment market, traditional market) and holiday division (Wednesday and Sunday). The effects of holiday regulations on traditional markets, convenience stores and online businesses are as follows. First, consumers’ consumption patterns have changed. In the early days of holiday regulations, consumption for large-scale marts decreased, and consumption of traditional markets and private supermarkets decreased in the long run. Consumption for convenience stores and online has continued to increase since the holiday regulations. In addition, the slowdown in holiday regulations led to a slowdown in consumption. Second, consumption in general retail and traditional markets has slowed. After the holiday restrictions, sales of traditional markets and supermarkets increased. However, after the implementation of the regulation, the rate of growth declined gradually over time, leading to a decrease in consumption. As a result, it has been confirmed that consumption has been shrinking in the general retailing and traditional markets over time since the enforcement of the regulations. Third, supermarket growth slowed after holiday regulations. Supermarket sales growth slowed in 2015 thanks to the rapid increase in foodstuff mart after 2014. Fourth, holiday regulations reduced the sales of convenience stores. The growth rate of convenience stores, which had increased before the holiday regulations, declined after the regulation because of the regulation, which is because the floating population around the large marts decreased. Sales growth at convenience stores in 2015 was driven by increased sales of HMR products and an increase in cigarette prices. Fifth, Effects of Holiday Regulation on Restaurants The growth rate of restaurant after the holiday regulation was increased, but the growth rate decreased after a certain time. Sixth, customers using large-format marts use other stores on the same day. Large-scale mart customers use large marts and use nearby stores at the same time, so the holiday regulations have shown that large-scale mart customers lose their opportunities to use other stores on weekends. Seventh, as a result of the day off regulations, the sales growth rate is decreasing due to the mandatory holiday regulations. However, if the regulations are continuously implemented, there will be no significant difference, but in traditional markets, regulation on Wednesday is favorable, while private supermarkets are favorable on Sunday Respectively. The results of the regulation on the opening of stores are as follows. First, it is found that customers of large-sized marts are more likely to be new customers in traditional markets than those who are moving to large-sized marts through traditional mart stores. As a result, it was found that large-scale store openings are a symbiotic relationship between traditional markets and customer sharing. Second, the number of new customers entering the traditional market after the opening of SSM is higher than the customers leaving the SSM. It is believed that as time passes after opening, the number of customers who use it at the same time can become a symbiotic relationship.

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