ScholarWorks@숙명여자대학교

초록

As knowledge in one field is not sufficient to solve various complicated problems in the modern society, creating new knowledge or ideas through the convergence of different academic fields is needed. In accordance with the demand of the era, this study explored the possibility of convergence research between the study of advertising and education though the overall meta-analysis. 132 studies with key words of advertising and education published in academic journals since 2000 were the subjects of this meta-analysis. The field in which advertising and education meet, the purpose and method of research, subjects for education, and characteristics of advertising used in education were closely examined. Major results include that AIE(Advertising-In-Education), advertising education, and advertising criticism education were majorresearch areas where advertising and education came in contact. Also, many studies revealed that advertising had been used to achieve the course objectives by drawing interest and motivation from learners with elements of advertising such as creative elements, persuasive attributes, communication technique, and sociocultural elements. These results suggest the possibility of interdisciplinary convergence between advertising and education and discover a new social function of advertising. Furthermore, it can have tremendous value in the aspect of knowledge convergence education, which can provide practical assistance in many educational sites.

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