ScholarWorks@숙명여자대학교

초록

This study was aimed at examining closely the differences between demo-graphic characteristics and consumers` ones about participating in golf and the effects they have on the interrelation, centering on the interrelation between consumers` purchasing factors and their behavior after purchase and making decision for repurchasing behavior of consumers in Korea. Based on the results of data analysis, conclusions were drawn with the following two aspects. First, in the analysis of purchasing motive factors according to demographic variables, `price factor` did not exhibit significant differences, but there were statistically significant differences in `performance factor` according to `sex and age`, `subject matter factor` according to `sex and occupation`, `design/color tone factor` according to `age`, `famous brand factor` in `monthly income`, `product fashion factor` according to `career`, `fellows and relatives inducement factor` according to `sex, martial status, and monthly income`, `salesman inducement factor` according to jobs in `martial status and monthly income`, `prior use experence factor` according to `sex, martial status, and age`, `advertisement factor` according to `sex and residence`, `famous players factor` according `age`, and `A/S and free gifts factor` according to `career`. Second, in the analysis of purchasing motive factors according to consumers` characteristics about golf, `price factor` did not show any significant differences, but there were statistically significant differences in `performance factor` and `subject matter factor` according to `career and average bat`, `design/color factor` in `field rounding frequency`, “famous brand factor` according to `career`, `product fashion factor` in `the frequency of using golf practice ranges`. `fellows and relatives inducement factor` and `salesman inducement factor` according to `average bat, the frequency of using golf practice ranges, and field rounding frequency`, `prior use experence factor` according to `career, average bat, and field rounding frequency`, `advertisement factor` according to the frequency of using golf practice ranges`, and `famous players factor` and `A/S and free gifts factor` according to `average bat`.