ScholarWorks@숙명여자대학교

초록

This study analyzes media usage among adults aged 60 and older using media diary data from the 2023 Korean Media Panel Survey. Based on 10,242 records from 3,414 participants, it examines the average usage time and time-based patterns of seven media types: TV, radio, YouTube, phone calls, text/email, social media, and games. It also explores differences in media usage between weekdays and weekends and variations by demographic characteristics such as gender, age, education, and income. Additionally, the study investigates the impact of media usage on the perception of digital transformation. The findings reveal that TV accounted for the largest share of media usage, while the high usage of phone calls and text/email highlights the importance of social interaction. Media use for social interaction was more prominent on weekdays, whereas TV viewing increased on weekends. Digital media usage varied significantly by demographic characteristics, and traditional and digital media had distinct effects on digital transformation awareness. This study provides a comprehensive understanding of media usage patterns among older adults and underscores the need for policy measures to bridge the digital divide in this age group.

키워드