The Value Chain's Use for the Service Industry

초록

The value chain model (Porter, 1985) has been originally developed for manufacturing. Therefore, applying it to the service industry may cause several problems. This study examines the value chain's use for the service industry with particular reference to the hotel rooms division. Findings from the research show that the value chain technique is also useful for service organizations but its meaning in the strategic process is different from that for the manufacturing industry.