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An analysis of usage and attitude for mobile video service in Korea
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0초록
Recent mobile phones offer mobile video services which provide TV or video contents. However, the total paid subscribers of mobile video services are still not many. The purpose of this paper is therefore to examine Korean consumers’ mobile video service usage and attitude from a behavioral perspective. We conduct an empirical study including usage situation, factors affecting to behavioral intention, mainly used content, and willingness to pay amount under paid subscriptions for premium content. © Springer International Publishing AG 2017.
키워드
Mobile video services; Usage and attitude; Willingness to pay; Human computer interaction; Behavioral intention; Empirical studies; Mobile video; Usage and attitude; Video contents; Willingness to pay; Cellular telephone systems
- 제목
- An analysis of usage and attitude for mobile video service in Korea
- 저자
- Kim, Min-Jeong
- 발행일
- 2017-05
- 유형
- Conference Paper
- 권
- 714
- 페이지
- 454 ~ 460
- 언어
- ENG
- 출판사
- Springer Verlag
- 발행국가
- 독일
- 분량
- 7 페이지
- ISSN
- P 1865-0929