ScholarWorks@숙명여자대학교

초록

Along with external environmental changes such as ESG management, socially responsible investment, and the value consumption, it has become an essential element of management for companies in the modern society to fulfill their social responsibilities according to their social influence, and ESG management that contains the value of sustainability is evolving as an essential element. This study is a case study of corporate ESG management practices, focusing on Simmons' community-focused 'Local Socializing' project. Simmons, which established its own corporation in Korea in 1992 and achieved a ranking change in an industry where it is difficult to change sales rankings due to steady growth. This success factor was found in Simmons’ creative ESG management philosophy that products and companies as social roles should making the better society and in particular, in the creative ESG management of Local Socializing centered on Icheon City. It is a win-win ESG management model that supports local economic activities, serves as a local tourism resource, contributes to local revitalization, and grows together with the local community, centering on Simmons Terrace, a Simmons brand experience space. This study suggests that ESG management of Local Socializing that coexists with the local, which is the foundation of a company's stakeholders, can bring strategic value and actual performance to the company along with contributions to the local community through the cases of Simmons and Icheon City.

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