ScholarWorks@숙명여자대학교

초록

The South Korean government has recently implemented a comprehensive insurance reformplan to restore trust and foster innovation in the insurance industry, enabling it as a reliablepartner for the public. One of the key areas requiring reform during this process was theinsurance industry's sales channels. Currently, the proportion of sales by financial institutioninsurance agencies varies according to the types of insurance products. In the case of lifeinsurance, banks account for the majority of the sales, while credit card companies performpoorly. This is partly due to the differences in sales methods between banks and credit cardcompanies. Domestic credit card companies have sought to diversify their revenue streams throughbusiness diversification. However, the recent advancement and proliferation of fintech has ledto the increased use of other electronic payment methods, posing a threat to the credit cardpayment market. Credit card companies offer a wide range of customer information servicesand are technologically well-equipped to handle ancillary businesses like insurance productsales. This is sometimes called "cardssurance" to distinguish it from bancassurance. If thisbusiness can leverage its unique advantages over other insurance sales channels, it will beable to generate steady profits in a market with significant growth potential. The resultinghealthy competition among channels will provide consumers with tangible benefits, includinglower costs and more convenient services. Therefore, this study examines the current state ofcardssurance and the history of related systems, examining future development potential andstrategies for success.

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