ScholarWorks@숙명여자대학교

초록

Local commercial districts have been structurally transformed by the rise of online consumption, the expansion of large retail corporations, and declining local demand. In this context, merchant associations —covering traditional markets, alley-type, and general shopping districts—play a crucial role in sustaining competitiveness and revitalizing local economies. This study evaluates the leadership competencies of merchant association leaders, including presidents and executives, through merchants’ perceptions using the Importance–Performance Analysis (IPA) method. Results show that perceived importance exceeds performance across most competencies, with significant differences by age, experience, and membership status. Unlike prior studies focused on organizational traits or outcomes, this research highlights leadership evaluation from merchants’ perspectives, offering practical insights for sustainable development of local commercial districts and leadership capacity-building in merchant associations.

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