ScholarWorks@숙명여자대학교

초록

The purpose of this study was to understand and to analyze the market of dance performances in Korea during for the last 30 years, from 1990 to 2019. The market analysis was performed qualitatively as well as quantitatively. The market size in 2019 encompassed 2,492 dance performances. GAGR has been grown 5.3% for the last 30 years. Compared to 527 performances in 1990, it is almost 3.7 times larger market size. The market size based on performance pieces in 2019 was 1,540. GAGR has been grown 3.6% for the last 20 years. The decrease of market growth rate is 10.2%, 3.0%, and 0.0%, analyzed from 1990s to 2000s, and 2010s. The dance market could be increased when dance performance pieces had contents enough to lead more than tens performances. The development of high quality contents needs to be discussed and studied more for the dancemarket growth.

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