ScholarWorks@숙명여자대학교

초록

This study aims to find expression strategies for cases of excellent creativity and popular success among contemporary artworks. In addition, it aims to systematize the expression strategy found in this way and build it as a guidelines, and apply it to the creation of the researcher's art work to realize expressions that combine creativity and popularity. Methodically, the photographs of contemporary artists' works were analyzed through a qualitative research method called behavior setting analysis, and the creative directing method and factors that caused popularity in each work were extracted. After that, the extracted description text was systematized using the KJ method. As a result, it was classified into symbolic object group (A), spatial composition group (B), and sensory stimulation group (C), and organized into a conceptual system consisting of a total of 8 higher concepts, 16 middle concepts, 52 lower concepts, and 338 secondary description text. This system integrates creative directing strategies and popularity inducing elements and can be a useful method guide for creative practice. Accordingly, in this study, the applicability and effectiveness of this study were tested by applying the guidelines, which are the results of this study, and the results of the 5 works created were presented. The guidelines derived through this study are practical reference materials that induce the application of elements for creative formation and popularity, and this study can be used as a method to complement the intuitive approach for floral artists to create works. In other words, this study is of academic significance in that it attempts to systematically derive a methodical guide that induces public interest in creative formative production and works by introducing a qualitative research method called behavior setting analysis and KJ method.

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