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- 박춘식;
- 김혜영;
- 한재민
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0초록
With the recent advances in smart phone technology, there is a rising interest on applications being used in mobile phones and marketplace where the transactions happen for those applications and contents. Mobile application market has changed the existing distribution structure of mobile contents and application, a closed structure oriented exclusively toward the mobile operators, to more open and flexible ways. More companies are fiercely competing in order to gain dominant power in mobile application market, thus deepening uncertainties in business environment. This research adopts scenario planning technique to examine mobile application market scenarios, according to the operating subjects in the uncertain environment. By analyzing market scenario and discussing countermeasures of mobile operators, we provide strategic ideas to predict potential changes in future business environment.
키워드
- 제목
- 모바일 애플리케이션 마켓에서의 시나리오별 비즈니스 전략: 통신사업자의 대응전략을 중심으로
- 제목 (타언어)
- Business Strategy for Scenarios in Mobile Application Market: Focusing on the Responding Strategies of Mobile Operators
- 저자
- 박춘식; 김혜영; 한재민
- 발행일
- 2011-06
- 저널명
- 인터넷전자상거래연구
- 권
- 11
- 호
- 2
- 페이지
- 75 ~ 107