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Perceptions of large Korean corporations from a social cognition perspective
- Suh, YongGu;
- Davies, Gary;
- Burnasheva, Regina
Citations
WEB OF SCIENCE
2Citations
SCOPUS
2초록
Large corporations can be important symbols in the lives of Korean consumers, but little is known about the way their corporate imagery might be seen by the public. The imagery of 10 such companies was found to be described by and grouped around three theorized image dimensions: warmth, competence, and status. The same dimensions predicted satisfaction and brand-person congruence. We tested competing theories of whether status associations are independent of competence evaluations or are their antecedents. Our data supported the former view. We also tested the theory that warmth evaluations best predict satisfaction and brand-person congruence and found only qualified support.
키워드
Corporate image; large corporations; social cognition theory; South Korea; UNIVERSAL DIMENSIONS; STEREOTYPE CONTENT; BRAND PERSONALITY; FAMILY FIRMS; SELF-CONCEPT; WARMTH; COMPETENCE; CONGRUENCE; CONSUMERS; STORE
- 제목
- Perceptions of large Korean corporations from a social cognition perspective
- 저자
- Suh, YongGu; Davies, Gary; Burnasheva, Regina
- 발행일
- 2023-07
- 유형
- Article; Early Access
- 권
- 29
- 호
- 3
- 페이지
- 758 ~ 777