상세 보기
초록
Conjoint analysis is employed to decompose the consumer's preference judgementsinto the importance of attributes, and to predict the degree of preference for each pro-le of the products, services, or ideas. It has been widely used in industrial marketing,particularly in the areas of product positioning and new product development. This pa-per is mainly concerned with the conjoint analysis based on the Chebyshev estimation.
키워드
Conjoint analysis; Chebyshev estimation; New product development; Cellular phone; Predictive validity.; 컨조인트분석; 체비쉐프추정; 신제품개발; 휴대전화기; 예측타당성
- 제목
- 체비쉐프추정에 의한 컨조인트 분석: 휴대전화기 신제품개발에의 활용
- 제목 (타언어)
- Conjoint Analysis Based on the Chebyshev Estimation, with Application to New Product Development of Cellular Phone
- 저자
- 김부용
- 발행일
- 2004-07
- 저널명
- 응용통계연구
- 권
- 17
- 호
- 2
- 페이지
- 205 ~ 218