ScholarWorks@숙명여자대학교

초록

Objectives The purposes of this study is to explore The purpose of this study is to explore what middle-aged men are experiencing while using YouTube. Methods A case study using in-depth interviews was conducted on six middle-aged men who had watched YouTube three to five times a week or had experience running YouTube Channel. In order to secure validity and reliability, triangular verification and member check were performed through research interview records. Results For middle-aged men, the meaning of the experience of using YouTube was ‘personalization’. Among the study participants are YouTube channel operators and non-channel operators. Specifically, it was derived from the psychological personalization of “space to enjoy rest when you want” and “self-protection without exposing yourself,” economic personalization of “free learning center” and “preparation for the future,” and “a tool for communication for social exchange” and “a window for promoting existence.” YouTube channel operators usually act as media producers, but the participants in this study were mainly using YouTube as a consumer of information as they did not consistently operate their channels. Conclusions Through the voices of middle-aged men, they expanded their understanding of YouTube use. Since it suggests that media literacy education, which helps determine whether media information is true, is also required for middle-aged men, who are analog generations, media literacy education for them needs to be continuously conducted in terms of lifelong education. This study is believed to be meaningful in that it is used as basic data for designing and operating media literacy education for middle-aged men.

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