ScholarWorks@Sookmyung Women's University: Moon, Jang Ho

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Moon, Jang Ho (문장호)

Social Sciences (Department of Public Relations & Adverti)

Research Area: 디지털 광고, 소비자 행동, 디지털 미디어, digital advertising, consumer behavior, digital media

Tel 02-2077-7122
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social media:3||SNS:2||소셜미디어:2||Backstage:1||Behindthescene:1||Brand anthropomorphism:1||Branded Contents:1||China:1||Consumerbrand relationships:1||Fan page:1||Hanbok:1||Highdefinition (HD):1||Image size:1||Instagram:1||KFashion:1||KFashion Wave:1||Korean Wave:1||K패션:1||Message Frame:1||Narcissism:1||Nonsmoking Advertising Message:1||Online behavioral advertising • Consumer Decision Journey • Privacy Calculus Model • Advertising’s Timeliness:1||Online video advertising:1||Optimistic Prejudice:1||Presence:1||SNS ∙Social media ∙Facebook ∙Personalization ∙Consumer response:1||SNS ∙소셜미디어 ∙페이스북 ∙개인화 ∙사용자 반응:1||SNS advertising:1||SNS 광고:1||Selfpromoting behavior:1||Smoking Amount:1||Smoking Cessation Selfefficacy:1||Smoking Period:1||Social Media:1||Social networking site (SNS):1||Social networking sites:1||Social presence:1||Video quality:1||advertisement perspective:1||advertising and PR major:1||advertising value:1||assimilation:1||brand identification:1||case study:1||college education:1||commercial viability:1||company engagement:1||complaints:1||consumer complaint:1||consumer mindset:1||consumer responses:1||crossnational analysis:1||curriculum:1||customer thinking type:1||differentiation:1||facebook:1||firstperson perspective:1||globalization:1||information relevance:1||information usefulness:1||informativeness:1||native advertising:1||optimal distinctiveness:1||perceived company responsibility:1||personal identity:1||presenc e:1||social identity:1||thirdperson perspective:1||광고 시점:1||광고의 가치:1||광고홍보학:1||광고회의:1||교과과정:1||금연광고 메시지:1||금연효능감:1||낙관적 편견:1||네이티브 광고:1||대학교육:1||맞춤형 광고 • 소비자 구매 여정 • 프라이버시 계산 모델 • 광고의 적시성• 사용자 반응:1||메시지 프레임:1||무대후면영역:1||브랜디드 콘텐츠:1||비교문화연구:1||비하인드씬:1||사례연구:1||사용자 반응:1||상업성:1||세계화:1||소비자 사고 유형:1||소셜 미디어:1||실재감:1||정보성:1||정보의 유용성:1||정보의 일치성:1||중국:1||패션:1||패션 한류:1||페이스북:1||한류:1||한복:1||흡연기간:1||1인칭 시점:1||흡연량:1||3인칭 시점:1||Advertising Skepticism:1||

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Sookmyung Women's University. Cheongpa-ro 47-gil 100 (Cheongpa-dong 2ga), Yongsan-gu, Seoul, 04310, Korea02-710-9127

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