브랜드 네임과 브랜드 심벌의 일치성이 미치는 광고 효과 브랜드 관여도의 고, 저에 따른 차이를 중심으로
DC Field | Value | Language |
---|---|---|
dc.contributor.author | 정만수 | - |
dc.contributor.author | 윤희숙 | - |
dc.contributor.author | 안수빈 | - |
dc.date.available | 2021-02-22T11:33:42Z | - |
dc.date.issued | 2003-03 | - |
dc.identifier.issn | 1225-0554 | - |
dc.identifier.uri | https://scholarworks.sookmyung.ac.kr/handle/2020.sw.sookmyung/10319 | - |
dc.format.extent | 31 | - |
dc.language | 한국어 | - |
dc.language.iso | KOR | - |
dc.publisher | 한국광고학회 | - |
dc.title | 브랜드 네임과 브랜드 심벌의 일치성이 미치는 광고 효과 브랜드 관여도의 고, 저에 따른 차이를 중심으로 | - |
dc.title.alternative | The effect of advertising on the accordance of brand names brand symbols : Focusing on service products with high and low levels of involvement | - |
dc.type | Article | - |
dc.publisher.location | 대한민국 | - |
dc.identifier.bibliographicCitation | 광고학연구, v.14, no.1, pp 117 - 147 | - |
dc.citation.title | 광고학연구 | - |
dc.citation.volume | 14 | - |
dc.citation.number | 1 | - |
dc.citation.startPage | 117 | - |
dc.citation.endPage | 147 | - |
dc.identifier.kciid | ART000905895 | - |
dc.description.isOpenAccess | N | - |
dc.description.journalRegisteredClass | kci | - |
dc.identifier.url | https://www.earticle.net/Article/A73263 | - |
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