신제품에 있어서 광고유형이 소비자준거가격에 미치는 영향에 관한 연구
DC Field | Value | Language |
---|---|---|
dc.contributor.author | 서찬주 | - |
dc.date.accessioned | 2022-01-07T02:40:03Z | - |
dc.date.available | 2022-01-07T02:40:03Z | - |
dc.date.issued | 1997-05 | - |
dc.identifier.uri | https://scholarworks.sookmyung.ac.kr/handle/2020.sw.sookmyung/107679 | - |
dc.format.extent | 147 | - |
dc.language | 한국어 | - |
dc.language.iso | KOR | - |
dc.publisher | 한국광고업협회 | - |
dc.title | 신제품에 있어서 광고유형이 소비자준거가격에 미치는 영향에 관한 연구 | - |
dc.type | Book | - |
dc.identifier.url | http://www.riss.kr/search/detail/DetailView.do?p_mat_type=75f99de66db18cf6&control_no=df478ed2392a39ee | - |
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