패션이미지와 팔로워십과의 관계연구The Relation of Fashion Image and Followership
- Other Titles
- The Relation of Fashion Image and Followership
- Authors
- 김미경
- Issue Date
- Sep-2012
- Publisher
- 한국패션비즈니스학회
- Keywords
- fashion Image(패션이미지); the fashion Image of leader (리더의 패션이미지)followership(팔로우십)
- Citation
- 패션 비즈니스, v.16, no.4, pp 64 - 74
- Pages
- 11
- Journal Title
- 패션 비즈니스
- Volume
- 16
- Number
- 4
- Start Page
- 64
- End Page
- 74
- URI
- https://scholarworks.sookmyung.ac.kr/handle/2020.sw.sookmyung/12133
- ISSN
- 1229-3350
2288-1867
- Abstract
- The purpose of this study would be to find out the relationship of social as a sign of fashion image and the followership. This study is classified into theoretical and experimental research. Following are the summary of the results revealed through the experimental study.
First, The relationship of oneself pursuit of fashion image types and leader's favourite fashion image types for regression analysis result indicated significant difference.
Second, The factor analysis of followership are used, developed by Colangeol is asking. The results of factor analysis are four types classification as to Active Participation, Convergence objective, Team Spirit, Critical Thinking.
Third, The relationship of types of fashion images and factor variance of followership indicated a difference in Active Participation factors. But The relationship of types of leader's fashion images and factor variance of followership indicated a difference in Convergence objective factors. Analysis of the fashion image based on the conceptual properties of followership is to understand the characteristics of followers, and the leader's image based on research for building materials will be provided.
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