DonorsChoose의 기부형 크라우드펀딩에 기반한 가치공동창출 모델링
DC Field | Value | Language |
---|---|---|
dc.contributor.author | 유한나 | - |
dc.contributor.author | 이수진 | - |
dc.contributor.author | 민동권 | - |
dc.date.accessioned | 2022-04-19T09:24:34Z | - |
dc.date.available | 2022-04-19T09:24:34Z | - |
dc.date.issued | 2021-04 | - |
dc.identifier.issn | 1975-4256 | - |
dc.identifier.uri | https://scholarworks.sookmyung.ac.kr/handle/2020.sw.sookmyung/146695 | - |
dc.description.abstract | Donation-based crowdfunding(DBC) is conducted from voluntary participation by project operators. It requires a different operational strategy than general crowdfunding. However, there is a limited amount of research on the operational strategy of DBC. This study explores the value co-creation(VCC) strategy of DBC and analyzes the operation of DonorsChoose.org. The research questions encompass the following: First, we identify the VCC activities of DBC. Second, we uncover activities of the platform operators that facilitate the participation of project operators in VCC activities. Third, we explore how VCC activities affect project operational performance and platform performance in DBC. By adopting a single case study method on DonorsChoose.org, this study provides meaningful insight and detailed understanding into the VCC in DBC. First, VCC processes of DBC are identified(Co-ideation, Co-design, Co-funding, Co-operation, and Co-evaluation). Also, interactions between platform operators and project operators were defined at each stage. Second, this study confirmed that standardization and simplification of platform operators, support for pre- and post-activity, and high-quality information delivery activities were critical. Third, we confirm that these VCC activities improve VCC operational performance and platform performance. The theoretical significance of this study is that the concept of VCC, previously concentrated on participants with economic drivers(consumers and investors), has been applied to the context of DBC, a form of participation by participants with non-economic drivers(supporters and donors). In addition, this study practically contributes to the practice of VCC strategy among various platform operating strategies in DBC. | - |
dc.format.extent | 20 | - |
dc.language | 한국어 | - |
dc.language.iso | KOR | - |
dc.publisher | 한국IT서비스학회 | - |
dc.title | DonorsChoose의 기부형 크라우드펀딩에 기반한 가치공동창출 모델링 | - |
dc.title.alternative | Value Co-creation Modeling of DonorsChoose’s Donation-based Crowdfunding | - |
dc.type | Article | - |
dc.publisher.location | 대한민국 | - |
dc.identifier.doi | 10.9716/KITS.2021.20.2.127 | - |
dc.identifier.bibliographicCitation | 한국IT서비스학회지, v.20, no.2, pp 127 - 146 | - |
dc.citation.title | 한국IT서비스학회지 | - |
dc.citation.volume | 20 | - |
dc.citation.number | 2 | - |
dc.citation.startPage | 127 | - |
dc.citation.endPage | 146 | - |
dc.identifier.kciid | ART002713056 | - |
dc.description.isOpenAccess | N | - |
dc.description.journalRegisteredClass | kci | - |
dc.subject.keywordAuthor | Value Co-Creation | - |
dc.subject.keywordAuthor | Crowdfunding | - |
dc.subject.keywordAuthor | Donation-Based Crowdfunding | - |
dc.subject.keywordAuthor | Donorschoose | - |
dc.subject.keywordAuthor | Project Operator | - |
dc.identifier.url | http://scholar.dkyobobook.co.kr/searchDetail.laf?barcode=4010028333785 | - |
Items in ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.
Sookmyung Women's University. Cheongpa-ro 47-gil 100 (Cheongpa-dong 2ga), Yongsan-gu, Seoul, 04310, Korea02-710-9127
Copyright©Sookmyung Women's University. All Rights Reserved.
Certain data included herein are derived from the © Web of Science of Clarivate Analytics. All rights reserved.
You may not copy or re-distribute this material in whole or in part without the prior written consent of Clarivate Analytics.