MZ세대의 뷰티콘텐츠 이용경험과 이용정보 특성에 따른 뷰티관리행동

Abstract

The purpose of this study is to find out the beauty management behavior according to the MZ generation beauty contents use experience and information characteristics. The survey was conducted with a total of 311 women from the MZ generation, and frequency analysis, one-way analysis of variance, and Scheffé test were performed with SPSS WIN 25.0. The results of the study showed that, first, the age of the M generation was high, and second, both validity (0.40) and reliability (0.60) of beauty management behavior were found to be reliable. Third, as a result of analyzing the experience of using beauty contents, the usage time of beauty contents was less than 30 minutes to 1 hour, the number of times of referencing reviews and product purchases was 20 or more, and product introduction and makeup were high in the types of beauty contents. relevance, differentiation, diversity, and benefit all showed significant differences. Fourth, the results of differences in beauty management behaviors according to the experience of using beauty contents and fifth, the results of differences in beauty management behaviors according to the characteristics of beauty contents usage information showed significant differences by sub-factors. This study is a study of women of the MZ generation, and if a comparative analysis is conducted on all MZ generation who use beauty contents in a follow-up study, better results will be obtained. We want to provide implications and help develop the beauty industry.