코스메슈티컬 화장품의 소비가치와 만족도 -피부질환 고민을 중심으로

Abstract

In the modern times, people have been concerning more about their skin diseases resulting from environmental pollution and climate changes. At the same time, the cosmeceutical market whose roles have become segmented and specialized has expanded its reach. This study aimed to investigate the consumption values and consumer satisfaction of cosmeceuticals depending on skin diseases. It is meaningful in that it suggests basic data which are needed for manufacturers to set a direction for production and develop marketing strategies. According to this study, respondents believe that ‘functional value’ is most important among consumption values. As ‘functional value’ increased, consumer satisfaction improved accordingly. Satisfaction with cosmeceuticals was high in all groups because most cosmeceuticals are now of high quality and perceived as the products which are effective in easing diverse skin diseases with soothing, moisturizing and whitening effects. Therefore, it is required for manufacturers to develop more diverse and new technologies and enhance product quality and performances. More diverse studies are required to facilitate the steadily growing cosmeceutical market.