스포츠 이벤트 자원봉사자의 참여 동기와 만족도 연구

Abstract

The purpose of this research is to find out the way of improving satisfaction factors of the sport event volunteers. To get the data to achieve this goal 196 marathon tournament volunteers were surveyed and Frequency Analysis, Factor Analysis, One way ANOVA and Multiple regression by SPSS(window ver. 12.0) were used. The conclusions are as follows; 1. Through the participating motivation factor analysis by sociodemographic feature they show differences of purposive motivation in sex, and self-developmental motivation, purposive motivation, external motivation in ages, and self-developmental motivation, purposive motivation, leisure motivation, external motivation in school career, and external motivation in participation route. 2. Through the satisfaction factor analysis by sociodemographic feature they showed differences of job satisfaction in ages, and job satisfaction, rewarding satisfaction, numbers of experience, participation route in school career, and total satisfaction in volunteering activities. 3. In the study of relationship between the volunteers` participating motivation and satisfaction they show more them .01 relationship in most factors except external motivation-total satisfaction factors. Also they show that purposive motivation influences significantly in job satisfaction and rewarding satisfaction, and participating motivation explains the 35.9% difference range of job satisfaction and 18.2% difference range of rewarding satisfaction. In total satisfaction they show significant influences in purposive motivation and leisure motivation, and explains 24.5% of difference range.