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IMC광고론
서찬주
; 김찬묵; 이상학
Book
Issue Date
2014
Publisher
한경사
ISBN
9788968440366
가격할인과 소비자 조절초점이 PB 제품의 구매의도에 미치는 영향
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남아영; 김소영;
서찬주
Article
Issue Date
2014
Citation
광고학연구, v.25, no.5, pp 253 - 270
Publisher
한국광고학회
대리점의 본사와의 관계해지에 미치는 영향 요인: 낙농기기 산업을 중심으로
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남아영; 이미자;
서찬주
Article
Issue Date
2014
Citation
상품학연구, v.32, no.5, pp 107 - 121
Publisher
한국상품학회
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