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인크로치먼트를 통해 본 한국기업의 PR 전문성 연구: 조직, 부서, 개인차원의 통합적 접근
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Article
Issue Date
2011
Citation
한국광고홍보학보, v.13, no.4, pp 249 - 283
Publisher
한국광고홍보학회
1
Discover
Author
Cho, Jeong Yeol
1
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Competencies
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Encroachment
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Korean business corporations
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manager role enactment
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PR Department
1
PR manager
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PR 매니저 역할규정
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PR부서 구성원의 적절성
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PR부서 위상 및 전사적지지
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2011
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