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미디어 인게이지먼트와 제품관여도가 광고효과에 미치는 영향 : 모바일 애플리케이션을 중심으로
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정만수; 조가연
Article
Issue Date
2012
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광고학연구, v.23, no.2, pp 201 - 227
Publisher
한국광고학회
소비자 주도형 브랜드 커뮤니티의 '맹목성' 연구 : 제품에 대한 위험지각이 브랜드 태도에 미치는 영향
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조민정;
조정열
Article
Issue Date
2012
Citation
광고학연구, v.23, no.1, pp 109 - 142
Publisher
한국광고학회
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