무용스타 이미지가 여중생의무용 관심도 및 가치관에 미치는 영향

Abstract

The purpose of the research is to investigate the influence of star dancers on the interest and sense of value of middle school girls. This study will provide useful information about the encouragement preservation and education of the dance. In order to achieve the goal of the research 319 middle school girls in Seoul and Gyeonggi-do province who are attending dance classes were surveyed. The results were analyzed by frequency, factor, group average, one-way ANOVA, correlation and multiple regression analysis. In conclusion, the outgoing, moral and progressive impression played important role of motivating middle school girls to participate dancing or forming the sense of value. Therefore, for the activation of dance activity, positive impressions of dance stars are needed to be focused. For more participation of dancing activities for middle school girls during their free time and activation of dance education, need to produce an admirable image of dance star and creative and interesting program, which will make an effective and interactive marketing strategies.