스노우보드 참여특성별 스키리조트 서비스품질 분석

Abstract

The purpose of this study was to provide the basic data to advance the snow-board participants’ satisfaction level by analysing the difference of service quality in ski resort according to the character of participation, and improving the quality of service through it. The result investigated and analysed putting snow-board participants as subjects to accomplish such a purpose of this study is as follows: First, the major intent of participation was the use of leisure, the career of participation was less than 1 year, first and less that 1～3 year, second in the order, the frequency in participation according to one season was 1～2 times, first, 3～4 times, second and more than 9 times, third in the order, and the time zone of use was day time of weekend, first and night time of weekend, second in the order, as the result of analysing the character that snow-board participants participated. And the major source of information was internet, first and human advertisement, second in the order, the accompanied person was friend, first, lover, second, and colleague, third in the order, the means of transportation used was automobile, first and shuttle bus, second in the order, and the property considered most importantly in choosing ski resort was facilities related to ski, first, access easiness, second, and expense, third in the order. Second, it appeared there was significant difference in the factor of staff members’ attitude among the factors of service quality in sex distinction, in the factor of promotion in age distinction, in the factor of access easiness in scholarly attainments distinction, and in the factor of facilities in month income distinction, as the result of analysing the difference of service quality according to variable factors in demography. Third, it appeared there was significant difference in the factor of staff members’ attitude among the factors of service quality in frequency distinction in participating snow-board, and in the factor of access easiness in the distinction of time zone to participate and use, as the result of analysing the difference of service quality according to character in participating in snow-board.