가격정보메시지 유형에 따른 가격지각 연구
DC Field | Value | Language |
---|---|---|
dc.contributor.author | 김성섭 | - |
dc.contributor.author | 김용완 | - |
dc.contributor.author | 전혜진 | - |
dc.contributor.author | 오세인 | - |
dc.date.accessioned | 2021-10-29T06:40:04Z | - |
dc.date.available | 2021-10-29T06:40:04Z | - |
dc.date.issued | 2005-10 | - |
dc.identifier.issn | 1229-1838 | - |
dc.identifier.issn | 2734-0600 | - |
dc.identifier.uri | https://scholarworks.sookmyung.ac.kr/handle/2020.sw.sookmyung/58429 | - |
dc.description.abstract | This study compares the before-and-after effects of different methods of delivering price information messages as they were presented before hotel buffet restaurant customers. The objectives of this study were as follows: first, to employ before-and-after studies to compare the effectiveness of different price information messages; and second, by analyzing customer responses, to determine the most effective type of price information message from a group of 6 different types of price information messages.Results were taken from a sample of 595 hotel buffet restaurant customers. They indicated that moderately priced price messages were the most effective among the 6 different types studied. | - |
dc.format.extent | 16 | - |
dc.language | 한국어 | - |
dc.language.iso | KOR | - |
dc.publisher | 한국외식경영학회 | - |
dc.title | 가격정보메시지 유형에 따른 가격지각 연구 | - |
dc.title.alternative | A Study of Customers’ Price Perceptions of Different Types ofPrice Information Messages | - |
dc.type | Article | - |
dc.publisher.location | 대한민국 | - |
dc.identifier.bibliographicCitation | 외식경영연구, v.8, no.3, pp 149 - 164 | - |
dc.citation.title | 외식경영연구 | - |
dc.citation.volume | 8 | - |
dc.citation.number | 3 | - |
dc.citation.startPage | 149 | - |
dc.citation.endPage | 164 | - |
dc.identifier.kciid | ART001152298 | - |
dc.description.isOpenAccess | N | - |
dc.description.journalRegisteredClass | kci | - |
dc.subject.keywordAuthor | Hotel buffet restaurant | - |
dc.subject.keywordAuthor | Message of price information | - |
dc.subject.keywordAuthor | Focal stimuli | - |
dc.subject.keywordAuthor | Contextual stimuli | - |
dc.subject.keywordAuthor | Residual stimuli | - |
dc.identifier.url | https://scholar.kyobobook.co.kr/article/detail/4010024036002 | - |
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