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기업 특성에 따른 PR책임자 권한 차이에 관한 실증적 연구

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dc.contributor.author김찬석-
dc.date.accessioned2021-11-01T01:40:59Z-
dc.date.available2021-11-01T01:40:59Z-
dc.date.issued2003-11-
dc.identifier.issn1229-2869-
dc.identifier.urihttps://scholarworks.sookmyung.ac.kr/handle/2020.sw.sookmyung/60420-
dc.format.extent44-
dc.language한국어-
dc.language.isoKOR-
dc.publisher한국PR학회-
dc.title기업 특성에 따른 PR책임자 권한 차이에 관한 실증적 연구-
dc.title.alternativeEmpirical Study on Differences between the Senior PR Executive’s Authorities depending on the Characteristics of a Company-
dc.typeArticle-
dc.publisher.location대한민국-
dc.identifier.bibliographicCitation홍보학연구, v.7, no.2, pp 169 - 212-
dc.citation.title홍보학연구-
dc.citation.volume7-
dc.citation.number2-
dc.citation.startPage169-
dc.citation.endPage212-
dc.identifier.kciidART000969400-
dc.description.isOpenAccessN-
dc.description.journalRegisteredClasskciCandi-
dc.subject.keywordAuthorsenior PR executive-
dc.subject.keywordAuthorauthority-
dc.subject.keywordAuthorPR organization management-
dc.subject.keywordAuthordecision making of PR cases-
dc.subject.keywordAuthorCEO relations-
dc.subject.keywordAuthorIMC-
dc.subject.keywordAuthorPR책임자-
dc.subject.keywordAuthor권한-
dc.subject.keywordAuthor조직운영-
dc.subject.keywordAuthorPR의사결정-
dc.subject.keywordAuthorCEO관계-
dc.subject.keywordAuthor통합마케팅커뮤니케이션(IMC)-
dc.subject.keywordAuthorsenior PR executive-
dc.subject.keywordAuthorauthority-
dc.subject.keywordAuthorPR organization management-
dc.subject.keywordAuthordecision making of PR cases-
dc.subject.keywordAuthorCEO relations-
dc.subject.keywordAuthorIMC-
dc.identifier.urlhttps://www.kci.go.kr/kciportal/ci/sereArticleSearch/ciSereArtiView.kci?sereArticleSearchBean.artiId=ART000969400-
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사회과학대학 > 홍보광고학과 > 1. Journal Articles
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