콜라보레이션을 통한 공연예술의 다양성에 관한 연구

Abstract

This study is a research on the diversity of performing arts, which intends tosuggest collaboration of various genres to tell the value of dance and the beauty offusion to the public effectively. Also it intends to comprehend the situation whereperforming arts are placed today when Korean emotion and culture are globallyacknowledged and search diverse ways to approach closely to the public. Collaboration means co-operation, which is used as the terms, e.g. cooperation,partnership, collaboration, etc. Collaboration has been used mainly infashion and enterprises, largely classed as 3 parts. This study analyzed each caseof 3 types of collaboration between artist and brand, star and brand, brand andbrand. Instances of collaboration in performing arts are the collaboration betweenfashion designer Jung, goo-ho and the National Ballet Company, the collaborationbetween Moohandojeon and sports dance, the collaboration between PoppinHyun-joon and Park, ae-ri, Mumuta, Dance performance, and the collaborationwith modern dancer regarding Baek, ji-young’s music video 「Sarang-i olkayo」. Asthe above instances, more attempts and efforts are required for performing arts toform various performing culture through collaboration and get settled to deliverinspiration and healing to the public. While having more time to enjoy leisure and culture, the public wants highclasshealing in the culture. They require genuine rest in this heartless and hardreality. In present time when quality of life is considered highly, performing culturerouses more attraction and interest in the public and its scope is more widened asa place for communication. The researcher expects that collaboration, which is asuggestion to comprehend the stream of time and promote new change of artAbstractperformance gets settled as evolutive performing art culture by bringing aboutpositive effect in performing culture.