Comparison of brassiere sales patterns in Korea and China

Abstract

The purpose of this research is to compare and analyze the brassiere patterns sold in Shanghai and Korea and to present basic materials needed in developing the brassiere patterns in Chinese adult women market. The study subject which is to find the difference in brassiere patterns of Korea and China has been selected of 3 Korean brands and 4 Chinese brands. 1. For the brassiere patterns sold in Korea, it were using the same size for the width of Hook&Eye, space between the shoulder lace on the back, slope of wing and the location of the Keeper was similar. 2. For the cup supporting base, Chinese brassiere covers the lower part of the breast and as it is not comfortable and has a phenomenon of loosening up, there were severe puckering. For issues in the wearing experiment, amendments in patterns with the cup part was required. 3. Chinese brassieres were big differences in wing angles and for Aimer, it had the steepest trend in wings and thus the wings headed down and for Gujin, as the angle of the wing was smaller than 90˚, it was heading upward. 4. Upon comparing the patterns of the Korean and Chinese brassiere, although most of the sizes excluding the wing angle had similar sizes, there was big differences in the wing angle. The reason why the brassiere patterns sold in China had bigger wing angle was due to the fact that more Chinese women had sway back body type than the Korean women and should reflect such difference in body size into making the brassiere patterns for each women.