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기능적, 상징적, 경험적 브랜드 이미지, 만족, 신뢰, 충성도간의 인과관계에 대한 연구: 패밀리 레스토랑 이용객을 중심으로
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임지현; 최윤선; 송학준
Article
Issue Date
2016
Citation
Journal of The Korean Data Analysis Society, v.18, no.6, pp 3251 - 3268
Publisher
한국자료분석학회
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송학준
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최윤선
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brand image (functional
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family restaurant
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satisfaction
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symbolic
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trust
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경험적)
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만족
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브랜드 이미지(기능적
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