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Overcoming the Cause Marketing Paradox: The Effect of Nostalgia on Charitable Giving and Happiness
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이신형
; 이유재
Article
Issue Date
2017
Citation
아시아마케팅저널, v.19, no.3, pp 1 - 17
Publisher
한국마케팅학회
Observer Responses to Others’ Charitable Donations: Effects of the Donor Social Class–Donation Type Interaction
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Lee, Shinhyoung
Article
Issue Date
2024
Citation
아시아마케팅저널, v.26, no.1, pp 31 - 44
Publisher
한국마케팅학회
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