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The study of consumer's brand attachment behavior Go to Link

Park Seungbae; Ohk Kyungyoung; Hong Jaewon

ArticleIssue Date2016CitationInformation (Japan), v.19, no.11B, pp 5397 - 5402PublisherInternational Information Institute

The bright side and dark side of retargeting advertising Go to Link

Kim, Miyea; Ohk, Kyungyoung

ArticleIssue Date2017CitationInformation (Japan), v.20, no.5, pp 3073 - 3081PublisherInternational Information Institute Ltd.

The Effect of NPD on Social Network Formation and Information Sharing Behavior Go to Link

Ohk, Kyungyoung; Joo, So-Hyun; Park, Kiwan; Yang, Hae Kyung

ArticleIssue Date2017CitationInformation (Japan), v.20, no.8, pp 6055 - 6062PublisherInternational Information Institute Ltd.

Who’s leading China’s e-commerce industry? The antecedents and consequences of e-WOM focusing on one person media Go to Link

OHK, KYUNGYOUNG; KIM, MIYEA

ArticleIssue Date2018CitationJournal of Theoretical and Applied Information Technology, v.96, no.5, pp 1323 - 1333PublisherLittle Lion Scientific

The determinants influencing satisfaction on using mobile web and application Go to Link

Ohk, Kyungyoung; Park, Seung-Bae; Hong, Jae-Won

ArticleIssue Date2015CitationInternational Journal of Applied Engineering Research, v.10, no.10, pp 27093 - 27100PublisherResearch India Publications

The moderating effect of reference group on online game loyalty: Focused on hedonic information system Go to Link

Park, Seung Bae; Hong, Jea Won; Ohk, Kyung young; Yoon, Tea Bok

ArticleIssue Date2015CitationInternational Journal of Multimedia and Ubiquitous Engineering, v.10, no.1, pp 59 - 70PublisherScience and Engineering Research Support Society

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