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소비자의 쇼핑성향과 아트 컬래버레이션 광고유형이 구매의도에 미치는 영향
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김현아; 정만수; 안보섭
Article
Issue Date
2018
Citation
광고학연구, v.29, no.1, pp 33 - 58
Publisher
한국광고학회
1
Discover
Author
Chung, Man Soo
1
김현아
1
Subject
Advertising attitude
1
Famous Brand Seeking tendency)
1
Fine Art Acceptance type)
1
Pleasure Seeking tendency
1
Pop Art Visual Perception type
1
Shopping tendency(Trend Seeking t...
1
구매의도
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명화예술수용 유형)
1
쇼핑 성향(유행추구성향
1
아트 컬래버레이션(유명아티스트 참여유형
1
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