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펨버타이징(femvertising)에 대한 태도에 영향을 미치는 요인에 대한 연구: 소비자 성별, 연령, 페미니즘에 대한 태도의 차이를 중심으로
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김지은
Article
Issue Date
2021
Citation
디지털융복합연구, v.19, no.5, pp 415 - 421
Publisher
한국디지털정책학회
1
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Subject
Advertising effect
1
Feminism
1
Femvertising
1
Social movement marketing
1
광고효과
1
사회운동마케팅
1
코즈마케팅
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페미니즘
1
Date Issued
2021
1
Type
Article
1
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